Guide Allegro Ads optimization

Guide: how to optimize Allegro Ads campaigns with Mink

Each article covers one Mink feature: what it does, how to set it up step by step, and ready-made examples you can copy into your own campaigns.

Schedules

Allegro Ads schedules: run ads only when customers are buying

Overnight pause, evening peak, higher CPC and budget during your best hours. Step by step, with 6 examples.

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Automations

Automations: rules that watch your campaigns every day

Excluding offers with no sales, lowering CPC when ROAS is low, scaling the budget. 6 ready-made rules.

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Goal campaigns

Goal campaigns: Visibility, Stock clearance, Target ROAS

You pick a goal and a budget, and Mink sets the CPC, ad groups and budget split. Which goal to choose.

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AI agent campaigns

AI agent campaigns: you set the budget, the agent handles offers and CPC

Product selection, target ROAS, how often changes are made, and a view of the agent's activity.

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Bestsellers

Bestsellers: advertise the offers that sell, every day

How Mink picks your best-selling offers from the last 28 days and how to use them in a campaign.

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Budget pacing

Pacing: how to spread your daily budget over the day

Budget spending pace in a manual campaign: how to read the curve, plus 5 ready-made settings.

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Suggestions

Suggestions: a daily list of campaign fixes

Offers with no conversions, CPC set too low, budget running out before the peak. Apply them in one click.

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Reports

Email reports: results delivered straight to your inbox

Level, scope, granularity and sending schedule. 6 example reports.

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Manual campaigns

Manual campaigns: offers, CPC, budget and placements

Four ways to select offers, minimum CPC, a budget across several marketplaces, and change history.

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Start with a diagnosis

Not sure where to start?

A free Allegro Ads campaign audit shows in 10 seconds which campaigns are losing money and what to fix. Then you can apply the fixes in Mink.