Free Allegro Ads campaign audit
Upload the XLSX reports from your Allegro Ads panel (campaigns, ad groups and offers) covering the last 30 days or longer. We’ll show which campaigns burn budget, where you overpay for clicks and which offers sell even though you don’t advertise them.
- Your file never leaves your computer
- No sign-up
- Real numbers, not generic advice
- Campaigns
- Ad groups
- Offers
Three steps to your audit.
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Download 3 reports from Allegro Ads.
In the Allegro Ads panel, in the Statistics section, set a range of at least 30 days and download the campaign, ad group and offer statistics as XLSX. You’ll find them in the My files section. The files are named like statystyki_kampanie_…, statystyki_grupy-reklam_… and statystyki_oferty_….
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Upload the files above.
You can upload all three at once. The analysis runs in your browser. We don’t send the files to any server and we don’t store your data.
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Fix your campaigns.
You get a list of issues and an estimate of the sales you leave on the table. Fix them by hand or automatically with Mink.
Your campaign audit
What to fix
Campaigns
ProfitableNeeds workLosing money Profitability at a 25% margin (break-even ROAS 400%).
Budget vs sales
What share of the budget each campaign takes and what share of sales it brings. A green bar longer than the grey one means the campaign earns above your account average.
What this report can’t show
The report doesn’t split results by hour. A large share of the budget often goes on nights and early mornings, when sales are lowest. Mink schedules switch ads off in empty hours.
You can’t see when your daily budget runs out. If it’s before the evening peak, you miss the best hours. Mink pacing saves budget for 18:00–22:00.
Without the offers report you can’t see the click cost of each offer. Upload it to find offers that cost money but don’t sell. Mink rules exclude offers that get clicks but don’t sell, every day.
Apply these fixes automatically with Mink.
Connect your Allegro Ads account through the official API. Mink moves budget to profitable campaigns, sets schedules and rules, and you see the results in one panel.
- 3 months free
- No plugin to install
- Then PLN 49 / mo, no commission on ad spend
Common questions about the audit.
Do you upload my files anywhere?
No. The reports are read and analysed entirely in your browser. The files never reach our server, and the data is gone once you close the tab.
Which reports should I upload?
Ideally all three from Allegro Ads: campaigns, ad groups and offers, for the same period. The audit also works with one file, but only the offers report shows which specific offers cost money without selling, and the ad groups report reveals weak groups hidden in good campaigns.
Who evaluates my campaigns?
The audit is calculated automatically in your browser using fixed rules: the break-even point from your margin, comparison with your own account average and the cost of offers without sales. Nobody at Mink sees your files or results.
What period should the report cover?
At least 30 days. A shorter period gives random results, because Allegro sales depend heavily on the day of the week. 30–90 days works best.
How do you know whether a campaign is profitable?
We compare each campaign’s ROAS with the break-even point that follows from your margin. At a 25% margin a campaign starts earning at 400% ROAS, because only then does the profit on sales cover the ad cost.
What are sales outside advertised offers?
Allegro also attributes to a campaign the purchases of your other offers when the shopper reached your store from an ad. Offers that often sell this way but are in no campaign are the best candidates to advertise.
Will the audit replace an ads specialist?
The audit shows what to fix. Mink does it continuously: it moves budget, adjusts bids by hour and excludes weak offers, 24 hours a day.