Bestsellers in Allegro Ads: advertise the offers that sell, updated every day
Your list of best-selling offers changes from week to week, and updating campaigns by hand is easy to put off. With the Bestsellers option, Mink picks your best offers every day and advertises only those.
- Bestsellers ("Bestsellery") is a product selection method in a campaign: Mink picks your best-selling offers every day.
- It counts units sold over the last 28 full days and picks about 20% of the offers that sell, always at least one.
- The selection refreshes every day at 8:00, and every change is logged in Configuration history ("Historia konfiguracji").
- Per-offer sales data is currently available only from Allegro.
What Bestsellers is
It's one of four ways to select products in a campaign, alongside a manual list, advanced filters and list import. When you choose Bestsellers in the Products ("Produkty") section, Mink picks your best-selling offers every day and advertises only those. You don't have to update the list yourself.
You can choose Bestsellers in a manual campaign and in an agent campaign with manual product selection.
How Mink picks bestsellers
Mink counts the units sold for each offer over the last 28 full days, separately for each profile:
- it counts all of the offer's sales in your store, not just sales from ads; canceled and returned orders are not subtracted;
- it considers only active offers that aren't excluded in the campaign and that can be advertised at the CPC bid you set;
- it picks about 20% of the offers that sell, those with the highest sales, always at least one, within the ad group's offer limit.
One thing follows from these rules: if your CPC bid is lower than the minimum for a given offer, the offer won't make it into bestsellers, even if it sells well.
How to turn on Bestsellers
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Create or open a campaign
In Campaigns ("Kampanie"), click Add campaign ("Dodaj kampanię") and choose the Manual ("Manual") type. In an agent campaign, choose Manual selection ("Wybór ręczny") of products.
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In the Products section, choose "Bestsellers"
In the summary on the right, you'll see Daily bestsellers ("Codzienne bestsellery") instead of the number of products. In the same section, you can turn on Exclude promoted ("Wyklucz promowane") (skips offers promoted on Allegro) and Stock protection ("Ochrona stanów magazynowych") (skips offers with fewer than 5 units left).
The "Products" section in a manual campaign: "Bestsellers" selected, with "Daily bestsellers" in the summary. -
Set the budget and CPC, save the campaign
Shortly after you save, the campaign gets its first selection of offers.
Refresh and history
- Mink refreshes the selection every day at 8:00 Polish time.
- Every change in the selection appears in the campaign's Configuration history (the ⋮ menu next to the campaign) as Bestsellers refresh ("Odświeżenie bestsellerów").
- A paused or ended campaign isn't refreshed.
- The panel doesn't show the list of selected offers. The Ads ("Reklamy") tab in Campaigns shows offers with ad statistics for the selected period.
A free audit shows offers that often sell from ad traffic but aren't in any campaign. These are candidates for advertising.
Use cases
A "Bestsellers" campaign with a higher bid
Manual campaign · Bestsellers · CPC higher than in your other campaigns
Your best offers get a separate budget and a stronger bid, and the rest of your assortment doesn't eat into their budget. The list updates itself every morning.
AI agent on bestsellers only
Agent campaign · Manual selection → Bestsellers · target ROAS
Mink picks the offers, and the agent sets the bids and budget split. The least work for a campaign that sells.
Bestsellers during peak hours
Manual campaign with Bestsellers + schedule "CPC +20%, 19:00-22:00"
Your best offers get a higher bid when customers buy most often. See schedules.
No ads for the last units
Bestsellers + Stock protection + Exclude promoted
A bestseller with only 2 units left won't use up budget on clicks that end in an out-of-stock item. Offers promoted on Allegro are skipped as well.
What to watch out for
- Profile with no sales. A profile with no sales in the last 28 full days keeps its previous selection. A profile that has no selection yet doesn't advertise anything.
- Amazon and Empik. Per-offer sales data is currently available only from Allegro. A campaign with Bestsellers running only on Amazon or Empik won't advertise anything.
- CPC too low. Offers that can't be advertised at the bid you set don't make it into the selection.
- Changing the list manually. With Bestsellers, Mink picks the offers. To choose offers yourself, change the selection method in the Products section and save the campaign.